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About Us
Anjuman-I-Islam
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Programme
MMS
MMM
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Ph.D
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Master Degree in Marketing Management Syllabus
1st Year
Semester 1 Curriculum
Semester 2 Curriculum
Financial Accounting
Personal Law
& Management
Business Law
Managerial Economics
Cost Management
& Management Control
Production Management
Organizational Behavior
Marketing Management
Principles of Management
Research Methodology
Quantitative Methods of Management
Financial Management
2nd year
Semester 1 Curriculum
Semester 2 Curriculum
Introduction to Computer/ MIS
Advertising & Sales Promotion
Effective Communication
Management
Human Resource Management
Marketing Research
Business Environment
Consumer/Industrial Buyer Behavior
Taxation
a)
Retail Management
b)
Social Management
Sales Management
3rd Year
Semester 1 Curriculum
Semester 2 Curriculum
International Marketing
Entrepreneurship Management
Production Management / Industrial
Management
of Environment &
Marketing / Service Marketing
Productivity
Marketing Strategy
Project Management
Distribution Management & Marketing
Strategic Management
Finance
Business Ethics
Special Studies
in Marketing (Project)
Download MMS Brouchure
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